Pricing

Choose the level of support that fits your goals.

Focused, personalized support with clear next steps. All sessions are one hour and available in San Francisco or online. Every path starts with a free consultation.

Organizations & Founders

Startup & organizational advisory

Strategic support for founders, leaders, and organizations navigating growth, change, or important decisions—spanning business strategy, product, leadership, culture, team effectiveness, and workplace well-being.

  • Zulma in a one-on-one mentorship session with a founder
  • A mentoring session with founders at a startup program
  • Zulma advising two founders at a startup mentoring event

Start Up

Single session

$325

 

Focused expertise when you need a strategic thought partner.

Bring a specific challenge, decision, or opportunity. We’ll get beneath the surface, surface blind spots and tradeoffs, and leave with practical next steps.

Best for: pressure-testing a strategy, a leadership challenge, or an outside perspective before a big decision.

Foundations

3 sessions

$900

$300 per session

Turn a challenge into a clear, actionable direction.

Move from diagnosis → strategy → action, with each session building on the last. May include review of materials, frameworks, and recommendations between sessions.

Best for: a clearly defined business, leadership, product, or culture challenge that deserves deeper analysis.

Momentum

6 sessions

$1,650

$275 per session

Move from strategy into implementation—with a partner.

Ongoing strategic support as you make decisions, test ideas, and address obstacles. Sessions flex between strategy, leadership, product, culture, and execution as priorities shift.

Best for: founders actively implementing change, building something new, or managing several connected priorities.

Scale

12 sessions

$3,000

$250 per session

A sustained strategic partnership for complex growth.

The continuity to understand your organization, team, and constraints deeply—and a confidential space for founder or executive thinking alongside broader strategy.

Best for: sustained growth, significant organizational change, or regular senior-level strategic counsel.

Not sure where to start? Book a free 30-minute consultation.

Book consultation

Individuals & Leaders

Wellness, leadership & personal development coaching

One-on-one coaching on stress and nervous system regulation, resilience, habits, decision-making, leadership, life transitions, and purpose—integrating behavioral science, reflection, and practical skill-building.

  • Zulma coaching a participant in a one-on-one session
  • Women in a guided mindfulness session at an outdoor retreat
  • Zulma with a group on a walk at the Golden Gate Bridge

Rising

Single session

$225

 

Dedicated space for what matters most right now.

Understand what’s beneath the immediate issue, identify what you can influence, and leave with strategies you can apply day to day.

Best for: gaining clarity, a difficult moment, a decision, or trying my coaching approach.

Clarity

3 sessions

$645

$215 per session

From a pressing challenge to a clear path forward.

Look at the patterns, stressors, strengths, and environment behind the challenge, apply what we discuss between sessions, and refine based on what works.

Best for: a defined transition, leadership challenge, stress pattern, or personal goal.

Development

6 sessions

$1,200

$200 per session

Turn insight into new skills and ways of operating.

Enough time and structure to practice change: experiment, reflect, work through setbacks, and build practices you can increasingly use on your own.

Best for: meaningful behavior change, resilience, leadership development, or an extended transition.

Alignment

12 sessions

$2,280

$190 per session

A sustained investment in how you live, lead, and navigate change.

Work at an integrated level—how habits, stress response, leadership, relationships, health, and purpose interact—and where small shifts create ripple effects.

Best for: long-term personal or leadership development and a consistent space for growth and accountability.

Not sure where to start? Book a free 30-minute consultation.

Book consultation

Personal Training

Strength, fitness & physical resilience

One-on-one training for functional strength, mobility, longevity, and injury prevention—meeting you where your body is today. Programs may draw on strength training, functional movement, TRX, yoga, Pilates, HIIT, running, and cycling.

  • A client bench pressing a barbell during a personal training session
  • A client doing push-ups, with the session plan on a whiteboard behind him
  • Zulma mid-air in a jumping lunge in a small training studio
  • Zulma with participants after a group TRX class

Leap

Single session

$150

 

Training built around your body, goals, and starting point.

Emphasis on quality of movement, technique, and appropriate challenge—not just completing a workout.

Best for: trying personal training, refining technique, or supplementing your routine.

Power

3 sessions

$420

$140 per session

Build a strong foundation and move with confidence.

Establish your starting point, refine foundational technique, and progress intentionally—each session building on the last.

Best for: getting started, returning to exercise, or building confidence with strength training.

Transformation

6 sessions

$780

$130 per session

Turn consistency into measurable progress.

Progressive training that evolves as your strength, mobility, and movement quality improve—building the consistency that makes fitness stick.

Best for: building strength and mobility and a structured, sustainable practice.

Strength

12 sessions

$1,500

$125 per session

Lasting physical capacity through a program that evolves with you.

A complete training cycle: baseline, progressive build, and refined programming—plus the know-how to train independently.

Best for: meaningful fitness development and sustained coaching and accountability.

New to training with me? Book a free 30-minute intro session.

Book intro session
Duo & couple sessions Train with a partner, friend, or spouse

The same one-hour coaching, shared between two people. Each session is planned around both of you, so you train together while each person gets their own progressions. Prices are for the pair.

Duo Leap

Single session

$225

 

$112.50 per person

Train together, with programming built for both of you.

One hour of coached training for two, adjusted to each person’s starting point, goals, and any injuries or limits.

Best for: trying partner training, a fun shared workout, or a one-time technique check together.

Duo Power

3 sessions

$630

$210 per session

$105 per person, per session

Build a shared foundation and keep each other accountable.

Three sessions to set a baseline for each of you, learn the key movements, and start progressing side by side.

Best for: couples or friends getting started or returning to exercise together.

Duo Transformation

6 sessions

$1,170

$195 per session

$97.50 per person, per session

Progress together, at your own pace.

Programming that evolves for both of you, with partner drills and individual adjustments so neither of you is held back.

Best for: partners building strength, mobility, and a steady habit as a team.

Duo Strength

12 sessions

$2,220

$185 per session

$92.50 per person, per session

A full training cycle for two.

Baseline, progressive build, and refined programming for each person, plus the know-how to keep training together on your own.

Best for: partners with bigger goals who want sustained coaching and accountability.

After you book

You’ll receive a brief intake questionnaire so our first session is focused, relevant, and personalized to your needs.

Need something more customized for your team or organization?